Taste Experience


€ 180.00 max 4 pax

group rates under request


  • guided tour service conducted by qualified personnel with a Master's Degree in History of Art or Humanities;
  • managerial and secretarial expenses


  • tickets
  • what not specified above


MORNING: ART IN TOUR guides accompany you to the museum of the famous Italian brand founded in 1895 in Turin by Luigi Lavazza, housed in the brand new La Nuvola headquarters. An experiential tour, involving all five senses, will take visitors through the national and personal history through the family and industrial events of Italy's most important coffee dynasty.

A special tasting will be offered at the end.

In addition, upon request, it will be possible to visit the archaeological complex located just below the modern Centro Direzionale, where the coffee beans were found during construction work.

AFTERNOON: An exclusive walk with ART IN TOUR through the historical streets of the centre of Turin, where well-to-do society used to meet in the elegant cafés to taste delicacies that have remained as unsurpassed examples of class and refinement. We will talk about the Savoy tradition of chocolate making, the first ice creams, the Count of Cavour's favourite restaurant and unveil the secrets of his favourite drink, the bicerin, we will talk about Vermouth in Turin.

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